Why is ethically correct to criticize competitors through comparative Essay

Why is ethically correct to criticize competitors through comparative advertisement - Essay Example Ever since its approval, comparative advertisements has been compared to a double edged sword in which it promotes one product whereas demotes the other. An ideal comparative advertisement provides the customers with honest and sincere information in order to compete with a product so that the consumers can make a better choice while purchasing the commodity. Various researches proved that comparative advertisements help to create awareness among consumers, hence, the less popular brands become popular and the market for the popular brands tend to decrease. Comparative advertisement is considered unethical when the comparison provides the consumer with fake information and misleads the customer on purpose. Hence unethical comparative advertisements may also result in lawful proceedings. In accordance with one court any oblique remark, any indirect proclamation or any suggestions that may mean more than one thing are considered unethical. It is also considered wrong if an advertisemen t flatters their product in comparison to other. Furthermore, any sort of name calling, insulting and finger pointing are considered wrong and should be avoided at all possible costs when indulging in comparative advertisements. To keep a check and balance on comparative advertisements and to keep it within limits various organizations in the United States such as American Association of Advertising Agencies, the National Association of Broadcasters and the FTC have issued do’s and don’ts of comparative advertisements. One such example is of NBC, which says that the companies should not discredit, disparage or attack the competitors, products or industries in an unfair way (BoveÃŒ e & Arens, 1982). A list of guidelines by The American Association of Advertising Agencies is made up of ten points which ensures that a comparative advertisement remains within the ethical boundaries. The first point

Global Theroy and Plan Essay Example | Topics and Well Written Essays - 500 words

Global Theroy and Plan - Essay Example Furthermore the impact that this would have on other dimensions such as human resource management planning would be vast. The first and foremost element of my personal theory of global executive management development is centered around three principles which are aligning the needs of employees with the organizational objectives of the company, ensuring regular cross-cultural communication training takes place and finally putting in place policies that ensure positive relationship building. Aligning the needs of employees with the objectives of the organization is important to personal management development. It can be the case that in many organizations there is disequilibrium between these two parties. For example an organization may stress the importance of business ethics, but in some circumstances there may be pressure on employees to act in an ethically questionable way. These policies could theoretically result in employees feeling frustrated or isolated. According to Connors & Smith (1999) having a common goal and sharing accountability is an important element to an organization staying united and productive. When addressing the importance of regular cross-cultural communication training it is important to consider that an increasing number of employees are taking international assignments particularly people working for multinational corporations. A study conducted by Liu and Lee (2008) concluded that cross-cultural training had a significant impact on the overall expatriate adjustment in a host country. By preparing a manager to meet the needs of an expatriate position there would be a reduced risk of employee turnover as well as better overall employee job satisfaction. Even if an employee does not take an overseas position the benefit from a cross-cultural training could theoretically be very important to meet the needs of an increasingly diverse workforce and client base